Bean Business Basics: The Definitive How-to Manual for Starting Bean Business Basics was written by the professionals who have consulted. Bean Business Basics book. Read reviews from world's largest community for readers. Are you considering opening a specialty coffee business? Do you alrea.. . Currently On The Market Bean Business Basics Is The Definitive Guide For Those Starting A [PDF] Bradleys Manual On Growing And Curing Tobacco
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(c) >>> page 1 of 7 PDF File: Bean Business Basics By Bruce Milletto, Ed Arvidson, Victor Bogart. Bean Business Basics The definitive how-to manual for starting and operating a retail specialty coffee business Are you considering opening a specialty coffee. Let us help you succeed with Bean Business Basics, the definitive how-to manual for both starting & operating a retail specialty coffee business.
How many origins will you want in your blend? How many sacks of coffee will you need to download?
Need the 3rd Edition of "Bean Business Basics"
After you decide what type of coffee supply you want to sell, then think about your customer base. There are many questions to ask here, so don't rush. Take your time. Go out to a cafe and watch how the operations work. Will you sell your coffee to a cafe, or online? To friends and family?
Bean Business Basics | Third Edition
Your target market should eventually be cafes. Remember exactly what you are selling and to who you are selling it to. Contract Roaster vs. Roast your own Face of a 1kg electric roaster.
Contract Roaster vs. Roast your own
Source This decision depends upon your budget, but more importantly what you are actually selling. My first and lame attempt to enter the coffee distribution market was half hearted, and I was sure I would fail.
After working on the numbers it was clear to me that it would save a lot more time and energy if I uses a contract roaster. For those who aren't familiar with this term, a contract roaster will roast in a wholesale capacity for your business. They provide coffee for you to sell with your brand or logo.
Using this method you can go around to cafes with a nice website and business cards to introduce your coffee. My first visit to a contract roaster was exciting. I got to see the roaster and the machinery and find out how it all works.
I wasn't totally happy with the blends I tasted because I was looking for the cheapest price. The price was good, but there was too much robusta in the blend which left an unpleasant aftertaste. Taste is a big factor in coffee so I decided I would try another contract roaster. I was happy with the second factory I visited and took a few samples to cafes.
Here are the pros and cons of using a contract roaster: Positives: Money. Money is the big pro here. You have no overhead. You save time roasting the coffee, which entails choosing the green beans, roasting and packaging the coffee.
You have more time to speak to customers and pick up business. You don't need a warehouse or commercial rent to operate. You can just have the coffee delivered to your house or pick it up from the factory and deliver it to your customers. Negatives: There are a bunch of negatives, but the they all boil down to attraction marketing. There is little security and if you are just selling coffee, that may not be enough.
You need an edge.
That edge could be inviting people to sample your coffee and show them the roasting equipment. You can explain how your equipment and technique affect the taste of the coffee.
Gone are the days of just selling coffee. You need to offer more. The big roasting companies offer coffee machines and grinders, free machinery servicing, hour service, umbrellas and wind barriers, and more support for their customer cafes.
If you use a contract roaster then you are limited in your growth potential. Yes, you can supply tonnes of coffee if you find the customers, but who wants to use coffee in their cafe that doesn't have a story or isn't popular? The cafe owners want coffee that will attract people. You want people to love your brand. That's when you will get customers. Coffee is more than just a product. It's a story and it starts from the green bean origins. From my point of view, using a contract roaster means you will need to have perseverance.
Without a story of how you became a coffee roaster, you will need to visit cafes and talk around the subject of who actually roasts your coffee. While using a contract roaster will save you money, but it will be harder to sell to cafes and selling to cafes,carts,bakeries, and restaurants is how you grow your brand and business.
downloading a coffee roaster If I had no customers and was starting a coffee roasting business, what size roaster would I invest in? The the biggest question for anyone starting out on their coffee roasting journey is "What coffee roaster should I download?
This sounds like a silly question, but it is very important. Everyone intends to roast as much as possible, but the reality is that the majority of people who download a coffee roaster won't use it in a commercial setting and won't need the capacity these machines offer.
If you are currently working your 9 to 5 day job and want to start a roasting business on the side, think about this seriously: If it doesn't work, what size roaster would I be happy with at home? If you are looking to start your coffee roasting business because you enjoy coffee, then the question above is still important. Whether or not you sell any coffee, you will be happy with your coffee roaster.
I always recommend that people start small. Remember, you will need to invent your blend, so working with 10kgs and getting it wrong means you will be burning money.
If you are still learning, then you will need to become familiar with a new roaster. This means going through green beans. This all adds up. The roaster size is important. Don't try to get a 5kg because you want something in between, because you might grow. Start with what customers you have and work upwards. If you have no customers, then start with 1kg until you outgrow it. When it's time, sell the 1kg roaster and get a 5kg. If you outgrow the 5kg, then upgrade again. It will give you time to learn and develop on a smaller scale while also expanding your knowledge base while you grow with your business.
Gas vs Electric? I always thought this was a no-brainer. It's always going to be gas, right? Well that depends on what size roaster you choose, how much it costs to install, whether you have a gas line available, and whether you need a gas fitter or can connect the gas yourself.
Are there laws or restrictions in your state regarding gas connections? Does it need to be certified by a registered fitter? I am finding it more and more convenient to go with electric these days, for the smaller-sized roasters of course. Just plug in and play. There are many regulations around gas in Australia and it pays to do your homework. I went with an electric 1kg coffee roaster to begin with and it worked out perfectly. This was very important because the roaster was placed in a cafe and that's where I started roasting.
Where will I operate? This question is hard to answer. You would think a garage at home would be the best place to base your operations, but you may want to consider other options. I don't have all the answers. I sold a brand new 1kg electric roaster to a barista who was given the task of overseeing the coffee supply for the cafe where he worked. He figured that he would download a roaster and install it at the cafe. He planned to roast the coffee and prepare it as well.
After speaking with me, he realized that this would not be feasible, so I offered to roast the coffee for him. Now I am getting paid per kg to roast, sharing his roaster, and also advertising my roasting ability to every customer who walks through the door. Are you enjoying Barista Exchange? Is it helping you promote your business and helping you network in this great industry?
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Barista Exchange. Photos Videos. All Discussions My Discussions Add. Anyone out there in coffee land willing to part with their 3rd edit.
I would take it let me know what the shipping is and would pay by paypal ok. I'd like a copy as well if therr are an other used books floating around for a reasonable price.
Bean Business Basics | Third Edition
Sorry it took so long to reply. Yes I'm still interested in the Bean Business Basic book if you still have it.You don't have to have a PayPal Account.
This sounds like a silly question, but it is very important. They will leave you in a second if they can get extra freebies from someone else. Negatives: There are a bunch of negatives, but the they all boil down to attraction marketing.
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